Healthcare CRM and Patient Engagement for Hospital Marketing Automation

Call Center Software

DocEngage provides easy to deploy Hospital Specific Call centre solutions that are highly scalable, flexible and secure.

Call Center Solution allows to fetch patient data in real-time by integrating with HCRM and also IVR to provide greater patient experience. Automatically display patient data and interactions to make conversations more personalized.

Allow your agents to be well informed about patient medical condition, previous calls, chat, emails before every interaction thus enabling them to deliver a empathetic patient experience. Workflow to handle post call actions by creating tickets to respective departments in the hospital.

Lead Management

Lead Management allow you to get the lead from various platform(digital, offline, callcenter, third party agency etc) to HCRM with customized lead forms are already available for Hospital industry. Different platform leads can be handled by different teams and assigned automatically with instant notifications

Ensure the lead follow up and task has been completed by the team, if not completed then it’s goes for escalation. You can also set the custom lead pipeline and lead status. Based on lead engagement and communication, Enquiry team can update different disposition followed by tasks for different team members.

DocEngage provides you the auto conversion process based on lead appointment, invoice and package purchase and you will get the complete ROI for each source you spend and also give you cost per lead matrix. You will get the complete lead analytic report and dashboard lead conversion based on the care centre, location,source, team etc.

Marketing Automation

Marketing allows you to generate the leads and grow the revenue. DocEngage enables you to automate marketing process and helps you to track lead conversation, marketing ROIs and actual revenue

You can get the leads from the various platform like (Website, Live chat, Landing page, Social media, Call centre and many more to one plate-form i.e. DocEngage HCRM.

Then lead get assigned to your marketing team or call center team to take this forward. Until lead gets converted to patient one activity is always on. DocEngage empowers you to define the marketing budget for each source and provide you the complete automated workflow along with various integration, so you can get the actual ROI and different KPI to measure the marketing outcome.

Campaign & Offer

Whether you’re improving the branding exercise or increasing sales of your hospital, we’ve got what you need to create integrated campaigns that reach your patients in the right channel at the right moment with right communication.

In DocEngage, you can campaign with patients, leads, your staff and also business partners. 4 in 1 engagement is something you will find in no other CRM's. DocEngage has all the channels and tools you need to communicate, engage and connect with your patients.

You can also send offers and coupons to upsell and cross sell or promote required treatments and products for your patients based on their current conditions. You can also use campaign to perform preventive health and wellness to establish your care for your patients

Feedback Management

Feedback are basic and most needed element to understand patient experience in a hospital. Feedbacks creates a deep sense of relationship with patients and builds trust when grievance is addressed, thus a steady state of returning patients and revenue.

You can categories the patients in walk-in, OPD, IPD, Post Surgery etc and ask for their experience in a most relevant manner within stipulated time when they walk out of the hospital or early exit hours. Hospital overall NPS score also can be measured by the feedback system.

Our feedback system improves patient satisfaction tremendously and every patient receives relevant auto generated form at the end of a particular action in the hospital. We also seamlessly integrated with many HIS and HMS systems already. Other benefits of feedback management software include tracking sales opportunities, executing customer loyalty campaigns, and developing a sales funnel.

Patient Retargeting

Patient Retargeting is a very powerful feature of DocEngage for increasing new sales in hospital.

We intelligently figures out patients based on their medical history and also enquiries and suggests the retargeting possibilities for relevant services and product sale. Dropped enquiries are converted with highest efficiency using this app.

Engaging the patients in the appropriate care process creates sense of health ownership at the same time reduces the drop rates and increases patient staying in your hospital for all required care. You need to let patients know you care on and beyond their hospital stay.

Patient Experience & Engagement

True patient experience reflects the total perceived value of a patient interacting with a health system. In comprises of Care Delivery, SOP’s, Communication, Coordinated Care, Outcome, Satisfaction, Empathy and Compassion throughout the health delivery system. The best experience of patient is felt in each and every moment from the entry till the exit of the hospital.

It is time for hospitals to understand that the only way they can make a difference and project a sustainable growth with competition is to differentiate themselves on Patient Experience. This will drive patient and staff satisfaction, creating loyalty and improves outcome.

DocEngage delivers complete technology that improves and builds trusted relationships between healthcare systems, clinicians and patients and takes the hospital to the climb in Patient Experience.

Loyalty

DocEngage fosters lasting, dedicated, loyal relationships with your patients by reaching out to them consistently.

It helps reward patient on the basis of loyalty points which can be used as a discount or cross selling/up-selling of the services/product and helps strengthen patient connect and win-back over a period of time and also helps the patient and patient's family to retain with your hospital

B2B Field Sales

B2B businesses partnerships are very important for hospitals as B2B partners brings in good volume of new patients.

DocEngage has B2B Sales App which has web and mobile version used by your field sales team effectively with geo tagging, business proposal and contract closure, efficient conversation analysts when the patients visits from the partners, statistics of High performing b2B partners etc.

We track B2B lead conversion very differently than patient leads and conversation. Your field sales love using DocEngage B2B Sales.

Membership Cards

DocEngage allows you to create membership and health cards to build long lasting relationship with your patients.

Each card offers certain rules based benefits for services and products offering to patients and also with a validity. 50% patient think of your hospital before they make a visit to themself or family member because of the health cards and benefits.